Audience engagement research- sports illustrated

Today, sports illustrated  key ages range from 18 to 40 with average income ranging from average to above average income levels and have at minimum finished High School. These readers usually belong to the active lifestyle and are sportsfans. The average age of the consumer is 37 and 77 percent of the consumers are males. This helps show that my magazine may attract more men then more women because they are more interested in sports. The social media website they use for marketing helps reach out to people and give them new sneak peeks of magazines and articles.

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