Audience engagement research- USA today sports weekly

USA Today uses many methods to engage their audience's. They use things like social media accounts and billboards to grab the viewers attention.Their distribution is spread to 48.8 million people every single day. That’s a lot of profit for the company. 71.5 percent of their consumers are men and 28.5 percent of them are women. The average age the magazine is targeting for is 44 years old. This may not be the case in my magazine because I’m looking to target a high school audience.

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